Analysis of the Strategy for Collecting Zakat, Infaq, and Alms in Increasing the Number of Muzakki at Baznas Kota Sungai Penuh
Analisis Strategi Pengumpulan Dana Zakat, Infaq, dan Sedekah Dalam Meningkatkan Jumlah Muzakki Di Baznas Kota Sungai Penuh
Abstract
Zakat is one of the efforts that can be done by the government to help underprivileged people to meet their primary needs by distributing zakat received from Muzakki who have sufficient and even excess assets. This research aims to find out what strategies are applied by the BAZNAS Full River City institution and want to know what factors are an obstacle to raising funds for zakat infaq and sadaqah. The method used in this research is qualitative with a descriptive approach.In this research method using the case study method.The sample of this research was taken from the head of BAZNAS Kota Sungai Penuh. The types of data used in this study are primary data and secondary data with data collection techniques using observation, interviews and documentation. The data obtained in the field was then analyzed by means of data reduction, data presentation and conclusion drawing. The results showed that the fundraising strategy for zakat, infaq and alms at BAZNAS Sungai Penuh focuses on two approaches. First, through direct strategies (offline), such as the establishment of the Zakat Collection Unit (UPZ), promotion by distributing brochures. Second, through indirect strategies (Online), with promotions involving social media, zakat account transfers. And the inhibiting factors of raising funds for zakat, infaq and alms in increasing the number of muzakki in (BAZNAS) Sungai Penuh city are the lack of public understanding of zakat, infaq and alms, the collection of zakat, infaq and alms funds that are still not maximally fully active, the donors (muzakki) who have not reached the nishab and there are still many muzakki who pay zakat directly to mustahik.
References
Djalaluddin, Ahmad, and Dewi Mumpuni. 2020. “Riba Versus Sedekah Sebagai Konsideran Tazkiyah Akuntansi Dan Bisnis.” Jurnal Akuntansi Multiparadigma 11(3):450–78. doi: 10.21776/ub.jamal.2020.11.3.27.
Hisamuddin, Nur. 2017. “Telaah Penerapan Sistem Informasi Manajemen Pada Badan Amil Zakat Infaq Dan Shadaqoh.” ZISWAF : Jurnal Zakat Dan Wakaf 3(1):166. doi: 10.21043/ziswaf.v3i1.2288.
Huda, Miftahul. 2019. “Fundraising Wakaf Dan Kemandirian Pesantren.” Intelegensia : Jurnal Pendidikan Islam 7(1):4.
Kurniawati, putri. 2017. “No Titleالابتزاز الإلكتروني.. جرائم تتغذى على طفرة «التواصل ال.” Universitas Nusantara PGRI Kediri 01:1–7.
Lestari, Putri, and Muchammad Saifuddin. 2020. “Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid’19.” Jurnal Manajemen Dan Inovasi (MANOVA) 3(2):23–31. doi: 10.15642/manova.v3i2.301.
Maulana, Angga, Muhammad Iqbal Fasa, and Suharto Suharto. 2022. “Pengaruh Tingkat Kemiskinan Terhadap Pertumbuhan Ekonomi Dalam Perspektif Islam.” Jurnal Bina Bangsa Ekonomika 15(1):220–29. doi: 10.46306/jbbe.v15i1.142.
Nindi, Nuzulul, and Gentur. 2023. “Pemetaan Penelitian Seputar Manajemen Zakat Pada Lembaga Keuangan Syariah_Nindi Dwi.” Jurnal Ekonomika Dan Bisnis Islam 6(1):10.
Nugroho, Arief, Ali Ahmad, and Wirjo Wijoyo. 2021. “ANALISIS STRATEGI FUNDRAISING ZAKAT DALAM MENINGKATKAN JUMLAH MUZAKKI Studi Pada LAZ BaitulMaalKu Kabupaten Karawang.” Jurnal Ekonomi Syariah Pelita Bangsa 6(01):77–85. doi: 10.37366/jespb.v6i01.179.
Purwanti, Dewi. 2020. “Pengaruh Zakat, Infak, Dan Sedekah Terhadap Pertumbuhan Ekonomi Indonesia.” Jurnal Ilmiah Ekonomi Islam 6(1):101. doi: 10.29040/jiei.v6i1.896.
Rahmawati, Eko Agus Setiawan, and Muinah Fadhilah. 2023. “Strategis Promosi Digital Marketing Pada Distributor Keramik Di Yogyakarta.” Jurnal Teknologi Dan Manajemen Industri Terapan 2(4):287–92. doi: 10.55826/tmit.v2i4.286.
Ridwanto, Ridwanto. 2023. “Pengelolaan Zakat Produktif Sebagai Instrumen Peningkatan Kesejahteraan Umat.” Hawalah: Kajian Ilmu Ekonomi Syariah 2(2):41–52. doi: 10.57096/hawalah.v2i2.30.
Rusydiana, Aam Slamet, and Salman Al-Farisi. 2016. “Literature Study on Zakah Research.” Ahkam: Jurnal Ilmu Syariah 16(2):281–91. doi: 10.15408/ajis.v16i2.4458.
Safrudin, Rizal, Zulfamanna, Martin Kustati, and Nana Sepriyanti. 2023. “Penelitian Kualitatif.” Journal Of Social Science Research 3(2):1–15.
Sakinah. 2019. “No TitleΕΛΕΝΗ.” Αγαη 8(5):55.
Suparwi, Khofifatur Rohmaniah, Regitta Adeleana Norestanti, and Aliyatus Sa’diyah. 2023. “Analisis Strategi Fundraising Zakat, Infak Dan Shodaqah Di Lazismu Kabupaten Jepara.” Madani: Jurnal Ilmiah Multidisiplin 1(9):260–71.
Syafitri, Okta Yuripta, Najla Wildan, Nurul Huda, and Nova Rini. 2021. “Tingkat Religiusitas Dan Pendapatan: Analisis Pengaruh Terhadap Keputusan Membayar Zakat, Infaq Dan Shadaqah.” Jurnal Ilmiah Ekonomi Islam 7(1):34. doi: 10.29040/jiei.v7i1.1915.
Uyun, Qurratul. 2015. “Zakat, Infaq, Shadaqah, Dan Wakaf Sebagai Konfigurasi Filantropi Islam.” Islamuna: Jurnal Studi Islam 2(2):218–34. doi: 10.19105/islamuna.v2i2.663.
Wantoro, Agus. 2019. “Sistem Informasi Berbasis Web Untuk Pengelolaan Penerima Dana Zakat, Infaq Dan Sedekah.” Jurnal Tekno Kompak 13(2):31. doi: 10.33365/jtk.v13i2.338.
Al Zikri, Syahidan Mushab. 2021. “Perancangan Sistem Pengelolaan Data Penerima Dana Zakat, Infaq Dan Sedekah Menggunakan Framework Laravel.” Jurnal Informatika Dan Rekayasa Perangkat Lunak 2(3):344–52. doi: 10.33365/jatika.v2i3.1234.
Copyright (c) 2024 Nopela Putri, Elex Sarmigi
This work is licensed under a Creative Commons Attribution 4.0 International License.