Analysis Of Sharia Laundry Marketing Strategy In Mamuju District Analisis Strategi Pemasaran Laundry Syariah Di Kabupaten Mamuju
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Published:
Mar 10, 2023
Keywords:
Analysis, Sharia, Laundry, Marketing, Strategy
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Abstract
Awareness of carrying out religious law is escalating daily among the Indonesian people, most of whom are Muslims. This outlook is not only seen in worship that is directly related to God, but it has penetrated into economic activities. This study aims to ascertain the marketing strategy for Sharia Laundry in Mamuju Regency. This exploration employs a phenomenological qualitative approach with in-depth interviews, documentation and observation techniques, then the data are analysed descriptively. The profound results indicate that Sharia Laundry marketing prioritises the sharia washing system, purity, cleanliness, friendliness, close distance, delivery system, promotions on social media and special promos. The primary difference between this sharia laundry enterprise and other laundry services is that before washing, the garments are rinsed using running water to remove impurities. After that, they are put into the washing machine with a one-machine system for only one customer by distinguishing male and female clothes according to the explanation or desire. The weakness of Sharia Laundry is that launderers and owners dispose of laundry liquid waste in flowing water (ditch) which contains phosphates (toxic substances), thereby polluting surroundings and harming aquatic creatures, and they do not yield more particular discounts for mosque worship equipment as charity.
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Copyright (c) 2023 Muhammad Sibgatullah, Furqan, Hamzar, Kurnia, Nur Rizki Febriandika
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References
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Al-Qur'an
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Asmuni & Mujiatun. (2016). Bisnis Syariah. Medan: Perdana Publishing.
Anderson, Ben. (2016). Laundry, Energy and Time: Insights from 20 Years of Time-use Diary Data in the United Kindom. Elsevier, 1 (1), 133. http://dx.doi.org/10.1016/j.erss.2016.09.004
A'yun, Qanitah An Nabila & Latifah, Fitri Nur. (2021). Implementation of The Marketing Mix Strategy to Increase the Number of Funding at BMT Madani Sepanjang. Jurnal Ekonomi Syariah Teori dan Terapan, 8 (6), 819. https://doi.org/10.20473/vol8iss20216pp808-820
Basrowi & Ronaldo, Reza. (2019). Analysis of Sharia Marketing Constraints in Indonesia. Share, 8 (2), 207. http://dx.doi.org/10.22373/share.v8i2.5365
Belia, Dwi & Zubaedah, Amalia Putri. (2021). Customer Satisfaction Analysis of Sharia Laundry Performance in Shara Economic Perspective. Co-Value: Jurnal Ekonomi, Koperasi Kewirausahaan, 12 (2), 42-55. https://doi.org/10.36418/covalue.v12i2.1223
Biati, Lilit & Risnawati. (2021). The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfaction at Ksu BMT Al-Muhajirin Toili Banggai Central. Al-Falah: Journal of Islamic Economics, 6 (1), 134. http://dx.doi.org/10.29240/alfalah.v6i1.2631
ElNashar, Zeinab, Cherkaoui, Omar, Zlatev, Zlatin & ElNashar, ElSayed. (2018). Laundry Washing for Comsumption of Clothing, Water and Energy in Egypt. Apllied Researches in Technics and Technologies and Education, 6 (2), 121. http://dx.doi.org/10.15547/artte.2018.02.007
Febriandika, N. R. (2020). The Effect of Distributive Justice, Procedural Justice of Compensation and Emotional Intelligence on Affective Commitments. Jurnal Ilmiah Ekonomi Islam, 6 (1), 34-41. http://dx.doi.org/10.29040/jiei.v6i1.654
Febriandika, N. R., Millatina, A. N., & Herianingrum, S. (2020, January). Customer E-Loyalty of Muslim Millennials in Indonesia: Integrated Model of Trust, User Experience and Branding in E-Commerce Webstore. In Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning (pp. 369-376). https://doi.org/10.1145/3377571.3377638
Ghazali, Abdulrahman. (2010). Fikih Muamalah. Jakarta: Kencana.
Ginting Hartimbul. 2012. Manajemen Pemasaran. Bandung: CV. Yrama Widya.
Haida, Nur. Wartoyo, Mujab, Solikhul & Umam, Muhammad Khairul. (2022). Sharia Marketing Model pada Bisnis Laundry Shariah (Case Study pada Zada Laundry Shariah Sumber Cirebon. Profit: Jurnal Kajian Ekonomi dan Perbankan, 6 (1), 51-67. https://doi.org/10.33650/profit.v6i1.3376
Huda, Syamsul & Yulianti, Anik. (2022). Analysis of Sharia Marketing Strategy on BT Batik Trusmi Business. Eduvest-Journal of Universal Studies, 2 (5), 879. https://doi.org/10.36418/edv.v2i5.442
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Johan, Mega Nilasari & Ratnasari, Ririn Tri. (2014). Faktor Yang Mempengaruhi Mahasiswa S1 Ekonomi Islam Fakultas Ekonomi Dan Bisnis Universitas Airlangga Belum Menjadi Nasaba Bank Syariah. JESTT, 1 (8), 544. https://doi.org/10.20473/vol1iss20148pp529-545
Kotler, P., & Susanto, A. B. (2000). Manajemen Pemasaran Jasa di Indonesia, Analisis Perencanaan, Implementasi dan Pengendalian. Jakarta: Salemba Empat Jakarta.
Manuel, Merlin, Daphinie, Lourdes, D'cunha, Sweta & Suresh, Sucharitha. (2022). A study to Asses the Awareness Regarding Occupational Health Hazards among the Employees in the Laundry Department of a Selected Hospital. Muller Journal of Medical Sciences and Research, 6 (1), 40. https://doi.org/10.4103/0975-9727.146423
Mukminin, Muhammad Amirul & Latifah, Fitri Nur. (2020). The Influence of Brand Image and Trust on Shariah Bank Customer Loyalty in Sidoarjo. Perisai, 4 (1), 60. https://doi.org/10.21070/perisai.v4i1.525
Muttaqin, Ahmad. (2020). Women's Identity in the Digital Islam Age: Social Media, New Religious Authority, and Gender Bias. Qudus International Journal of Islamic Studies (QIJIS), 8 (2), 382. http://dx.doi.org/10.21043/qijis.v8i2.7095
Najiyah, F., & Febriandika, N. R. (2019, October). The Role of Government in the Zakat Management: The Implementation of A Centralized and Decentralized Approach (Comparative Study in Indonesia and Malaysia). In 2018 International Conference on Islamic Economics and Business (ICONIES 2018) (pp. 290-292). Atlantis Press. https://doi.org/10.2991/iconies-18.2019.57
Nurjanah, N., & Zuliani, R. (2020). Dampak Label Syariah terhadap Pendapatan pada Usaha Jasa di Kota Langsa (Studi Kasus Pada Amanah Wash Laundry Syariah). AT-TASYRI': Jurnal Ilmiah Prodi Muamalah, 12 (1), 1-15. https://doi.org/10.47498/tasyri.v12i01.357
Pamungkas, Brian Putra & Sukresna, I Made. (2020). Factors Influencing Customers Satisfaction of Solusi Laundry Bekasi. Diponegoro Journal of Management, 9 (4), 1. https://ejournal3.undip.ac.id/index.php/djom/article/view/31082/25525
Pasrizal, Himyar. (2014). Konsep Marketing dalam Inovasi Produk Perbankan Syariah. Juris, 3 (2), 104. https://ojs.iainbatusangkar.ac.id/ojs/index.php/Juris/article/view/1136/1005
Rianto, Arif. (2010). Dasar-Dasar Pemasaran Bank Syariah. Bandung: Alfabeta.
Ridhawati, Ria Resti. (2020). Analysis of Sharia Marketing Strategies in Dealing with Business Competition in Semarang Rabbani Store. Indonesian Journal of Social Sciences, 3 (1), 96. https://doi.org/10.37275/oaijss.v3i1.24
Setiawan, Afif Mahardika, Yulianto Edy, & Kusumawat, Andriani. (2020). A review of Concept of Sharia Marketing, Customer Satisfaction, Trust, and Loyalty. Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi, 27 (1), 34. https:doi.org/10.20476/jbb.v27i1.11618
Setiawan, Rizki Ade & Mardian Sepky. (2021). Shariah Compliance for Islamic Micro Financing (Explatory Study of Baitul Maal Wattamwil in Indonesia). IJBE, 5 (2), 160. http://dx.doi.org/10.33019/ijbe.v5i2.346
Siregar, L. V., Rokan, M. K., & Harahap, I. (2019). Analisis Prospek dan Strategi Pengembangan Usaha Jasa Syariah. At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 5 (1), 83-97. https://doi.org/10.24952/tijaroh.v5i1.1651
Siswandari, Ayu Maharani, Hindun, Iin & Sukarsono. (2016). Fitoremediasi Phospat Limba Cair Laundry Menggunakan Tanaman Melati Air (Echinodorus paleafolius) Dan Bambu Air (Equisetum hyemale) Sebagai Sumber Belajar Biologi. Jurnal Pendidikan Biologi Indonesia, 2 (3), 222. https://doi.org/10.22219/jpbi.v2i3.3860
Sofian, Assauri. (2004). Manajemen Pemasaran Cetakan 7. Jakarta: PT. Raja Grafindo Persada.
Sugiyono. (2007). Penelitian Kualitatif. Bandung: Alfabeta.
Sugono, Dendy. (2008). Kamus Bahasa Indonesia. Jakarta: Pusat Bahasa Departemen Pendidikan Nasional.
Sumadi, Tho'in, Muhammad, Efendi, Tino Feri, & Permatasari, Diyah. Pengaruh Strategi Pemasaran Syariah, kepuasan Konsumen dan Kepercayaan Konsumen terhadap Loyalitas konsumen (Studi kasus pada Naughti Hijab Store). JIEI, 7 (2), 1117. http://dx.doi.org/10.29040/jiei.v7i2.2562
Suryani, Ni Nyoman & Suryaningsih, Ni Luh Ayu Sri. (2022). Penanggulangan Dampak Ekonomi UMKN Di Masa Pandemi Covid-19 Melalui Promosi Penjualan Lewat Sosial Media Pada Usaha Laundry Madu Asih. ). Di Prosiding Seminar Nasional 2022 (pp.297-302). https://e-journal.unmas.ac.id/index.php/seminarfeb/article/view/3891
Tho'in, Muhammad. (2021). Marketing Strategy Analysis of Sharia Micro Financial Institutions in Murabahah Financing Products. IJEBAR, 5 (2), 22. https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/2374/1113
Unknown. (2011). Oxford Learner's Pocket Dictionary. The United Kingdom: Oxford University Press.
Widyarini, W. (2015). Pemanfaatan Peluang Bisnis Laundry Syariah. Ekbisi, 11 (1), 41.
Wilantini, Cici & Halida Uly Mabruroh. (2021). Sharia Marketing Management Strategy in the Online Buying and Selling Mechanism. Perisai, 6 (1), 17. http://doi.org/10.21070/perisai. v6i1.1579
Yughni, Thania Fardha, Karmagatri, Mulyani, Kurnianingrum, Dian & Karim, Nur Azmi. (2012). Implementation of Customer Relationship Management in Small Laundry Business to Increase Customer Satisfaction. In Proceedings of International Conference on Industrial & Mechanical Engineering and Operations Management (pp.166). http://ieomsociety.org/proceedings/2021dhaka/322.pdf
Zainol, Noor, Ahmad, Rozila, Shariff, Nurhazani Mohd & Rodzi, Safarina Mohd. (2016). The Success Factors in Shariah Compliant Hotel Operation's Implementation: The Hoteliers' Viewpoint. ResearchGate, 20 (1), 1. https:www.researchgate.net/publication/334479221
Zuriani Hsb, Melisa, Jayusman, Sri Fitriani, Munawaroh, & Siregar, Horia. (2022). The Influence of Sharia Marketing Mix on Purchase Decisions in Revolution 4.0. Ijebas, 2 (5), 649. https://doi.org/10.54443/ijebas.v2i5.386
Al Hajjaj, Imam Abul Hussain Muslim Ibn. (2007). English Translation of Shahih Muslim. Volume 1. Darussalam: Riyadh.
Al-Qur'an
Amalia, L. N. (2015). Tinjauan Ekonomi Islam Terhadap Penerapan Akad Ijarah Pada Bisnis Jasa Laundry. Economic: Jurnal Ekonomi Dan Hukum Islam, 5 (2), 170. http://ejournal.kopertais4.or.id/tapalkuda/index.php/economic/article/download/950/691/
Asmuni & Mujiatun. (2016). Bisnis Syariah. Medan: Perdana Publishing.
Anderson, Ben. (2016). Laundry, Energy and Time: Insights from 20 Years of Time-use Diary Data in the United Kindom. Elsevier, 1 (1), 133. http://dx.doi.org/10.1016/j.erss.2016.09.004
A'yun, Qanitah An Nabila & Latifah, Fitri Nur. (2021). Implementation of The Marketing Mix Strategy to Increase the Number of Funding at BMT Madani Sepanjang. Jurnal Ekonomi Syariah Teori dan Terapan, 8 (6), 819. https://doi.org/10.20473/vol8iss20216pp808-820
Basrowi & Ronaldo, Reza. (2019). Analysis of Sharia Marketing Constraints in Indonesia. Share, 8 (2), 207. http://dx.doi.org/10.22373/share.v8i2.5365
Belia, Dwi & Zubaedah, Amalia Putri. (2021). Customer Satisfaction Analysis of Sharia Laundry Performance in Shara Economic Perspective. Co-Value: Jurnal Ekonomi, Koperasi Kewirausahaan, 12 (2), 42-55. https://doi.org/10.36418/covalue.v12i2.1223
Biati, Lilit & Risnawati. (2021). The Effect of Sharia Marketing Strategy and Member Value toward Member Satisfaction at Ksu BMT Al-Muhajirin Toili Banggai Central. Al-Falah: Journal of Islamic Economics, 6 (1), 134. http://dx.doi.org/10.29240/alfalah.v6i1.2631
ElNashar, Zeinab, Cherkaoui, Omar, Zlatev, Zlatin & ElNashar, ElSayed. (2018). Laundry Washing for Comsumption of Clothing, Water and Energy in Egypt. Apllied Researches in Technics and Technologies and Education, 6 (2), 121. http://dx.doi.org/10.15547/artte.2018.02.007
Febriandika, N. R. (2020). The Effect of Distributive Justice, Procedural Justice of Compensation and Emotional Intelligence on Affective Commitments. Jurnal Ilmiah Ekonomi Islam, 6 (1), 34-41. http://dx.doi.org/10.29040/jiei.v6i1.654
Febriandika, N. R., Millatina, A. N., & Herianingrum, S. (2020, January). Customer E-Loyalty of Muslim Millennials in Indonesia: Integrated Model of Trust, User Experience and Branding in E-Commerce Webstore. In Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning (pp. 369-376). https://doi.org/10.1145/3377571.3377638
Ghazali, Abdulrahman. (2010). Fikih Muamalah. Jakarta: Kencana.
Ginting Hartimbul. 2012. Manajemen Pemasaran. Bandung: CV. Yrama Widya.
Haida, Nur. Wartoyo, Mujab, Solikhul & Umam, Muhammad Khairul. (2022). Sharia Marketing Model pada Bisnis Laundry Shariah (Case Study pada Zada Laundry Shariah Sumber Cirebon. Profit: Jurnal Kajian Ekonomi dan Perbankan, 6 (1), 51-67. https://doi.org/10.33650/profit.v6i1.3376
Huda, Syamsul & Yulianti, Anik. (2022). Analysis of Sharia Marketing Strategy on BT Batik Trusmi Business. Eduvest-Journal of Universal Studies, 2 (5), 879. https://doi.org/10.36418/edv.v2i5.442
Hermawan, Kartajaya. (2005). Syariah Marketing. Jakarta: Mizan.
Hidayati, Amalia Nuril. (2016). Pengaruh Faktor Marketing Mix dan Faktor Syariah Terhadap Keputusan Menjadi Nasabah Lembaga Keuangan Mikro Syariah. Perisai, 1 (1), 1. https://doi.org/10.21070/perisai.v1i1.230
Johan, Mega Nilasari & Ratnasari, Ririn Tri. (2014). Faktor Yang Mempengaruhi Mahasiswa S1 Ekonomi Islam Fakultas Ekonomi Dan Bisnis Universitas Airlangga Belum Menjadi Nasaba Bank Syariah. JESTT, 1 (8), 544. https://doi.org/10.20473/vol1iss20148pp529-545
Kotler, P., & Susanto, A. B. (2000). Manajemen Pemasaran Jasa di Indonesia, Analisis Perencanaan, Implementasi dan Pengendalian. Jakarta: Salemba Empat Jakarta.
Manuel, Merlin, Daphinie, Lourdes, D'cunha, Sweta & Suresh, Sucharitha. (2022). A study to Asses the Awareness Regarding Occupational Health Hazards among the Employees in the Laundry Department of a Selected Hospital. Muller Journal of Medical Sciences and Research, 6 (1), 40. https://doi.org/10.4103/0975-9727.146423
Mukminin, Muhammad Amirul & Latifah, Fitri Nur. (2020). The Influence of Brand Image and Trust on Shariah Bank Customer Loyalty in Sidoarjo. Perisai, 4 (1), 60. https://doi.org/10.21070/perisai.v4i1.525
Muttaqin, Ahmad. (2020). Women's Identity in the Digital Islam Age: Social Media, New Religious Authority, and Gender Bias. Qudus International Journal of Islamic Studies (QIJIS), 8 (2), 382. http://dx.doi.org/10.21043/qijis.v8i2.7095
Najiyah, F., & Febriandika, N. R. (2019, October). The Role of Government in the Zakat Management: The Implementation of A Centralized and Decentralized Approach (Comparative Study in Indonesia and Malaysia). In 2018 International Conference on Islamic Economics and Business (ICONIES 2018) (pp. 290-292). Atlantis Press. https://doi.org/10.2991/iconies-18.2019.57
Nurjanah, N., & Zuliani, R. (2020). Dampak Label Syariah terhadap Pendapatan pada Usaha Jasa di Kota Langsa (Studi Kasus Pada Amanah Wash Laundry Syariah). AT-TASYRI': Jurnal Ilmiah Prodi Muamalah, 12 (1), 1-15. https://doi.org/10.47498/tasyri.v12i01.357
Pamungkas, Brian Putra & Sukresna, I Made. (2020). Factors Influencing Customers Satisfaction of Solusi Laundry Bekasi. Diponegoro Journal of Management, 9 (4), 1. https://ejournal3.undip.ac.id/index.php/djom/article/view/31082/25525
Pasrizal, Himyar. (2014). Konsep Marketing dalam Inovasi Produk Perbankan Syariah. Juris, 3 (2), 104. https://ojs.iainbatusangkar.ac.id/ojs/index.php/Juris/article/view/1136/1005
Rianto, Arif. (2010). Dasar-Dasar Pemasaran Bank Syariah. Bandung: Alfabeta.
Ridhawati, Ria Resti. (2020). Analysis of Sharia Marketing Strategies in Dealing with Business Competition in Semarang Rabbani Store. Indonesian Journal of Social Sciences, 3 (1), 96. https://doi.org/10.37275/oaijss.v3i1.24
Setiawan, Afif Mahardika, Yulianto Edy, & Kusumawat, Andriani. (2020). A review of Concept of Sharia Marketing, Customer Satisfaction, Trust, and Loyalty. Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi, 27 (1), 34. https:doi.org/10.20476/jbb.v27i1.11618
Setiawan, Rizki Ade & Mardian Sepky. (2021). Shariah Compliance for Islamic Micro Financing (Explatory Study of Baitul Maal Wattamwil in Indonesia). IJBE, 5 (2), 160. http://dx.doi.org/10.33019/ijbe.v5i2.346
Siregar, L. V., Rokan, M. K., & Harahap, I. (2019). Analisis Prospek dan Strategi Pengembangan Usaha Jasa Syariah. At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, 5 (1), 83-97. https://doi.org/10.24952/tijaroh.v5i1.1651
Siswandari, Ayu Maharani, Hindun, Iin & Sukarsono. (2016). Fitoremediasi Phospat Limba Cair Laundry Menggunakan Tanaman Melati Air (Echinodorus paleafolius) Dan Bambu Air (Equisetum hyemale) Sebagai Sumber Belajar Biologi. Jurnal Pendidikan Biologi Indonesia, 2 (3), 222. https://doi.org/10.22219/jpbi.v2i3.3860
Sofian, Assauri. (2004). Manajemen Pemasaran Cetakan 7. Jakarta: PT. Raja Grafindo Persada.
Sugiyono. (2007). Penelitian Kualitatif. Bandung: Alfabeta.
Sugono, Dendy. (2008). Kamus Bahasa Indonesia. Jakarta: Pusat Bahasa Departemen Pendidikan Nasional.
Sumadi, Tho'in, Muhammad, Efendi, Tino Feri, & Permatasari, Diyah. Pengaruh Strategi Pemasaran Syariah, kepuasan Konsumen dan Kepercayaan Konsumen terhadap Loyalitas konsumen (Studi kasus pada Naughti Hijab Store). JIEI, 7 (2), 1117. http://dx.doi.org/10.29040/jiei.v7i2.2562
Suryani, Ni Nyoman & Suryaningsih, Ni Luh Ayu Sri. (2022). Penanggulangan Dampak Ekonomi UMKN Di Masa Pandemi Covid-19 Melalui Promosi Penjualan Lewat Sosial Media Pada Usaha Laundry Madu Asih. ). Di Prosiding Seminar Nasional 2022 (pp.297-302). https://e-journal.unmas.ac.id/index.php/seminarfeb/article/view/3891
Tho'in, Muhammad. (2021). Marketing Strategy Analysis of Sharia Micro Financial Institutions in Murabahah Financing Products. IJEBAR, 5 (2), 22. https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/2374/1113
Unknown. (2011). Oxford Learner's Pocket Dictionary. The United Kingdom: Oxford University Press.
Widyarini, W. (2015). Pemanfaatan Peluang Bisnis Laundry Syariah. Ekbisi, 11 (1), 41.
Wilantini, Cici & Halida Uly Mabruroh. (2021). Sharia Marketing Management Strategy in the Online Buying and Selling Mechanism. Perisai, 6 (1), 17. http://doi.org/10.21070/perisai. v6i1.1579
Yughni, Thania Fardha, Karmagatri, Mulyani, Kurnianingrum, Dian & Karim, Nur Azmi. (2012). Implementation of Customer Relationship Management in Small Laundry Business to Increase Customer Satisfaction. In Proceedings of International Conference on Industrial & Mechanical Engineering and Operations Management (pp.166). http://ieomsociety.org/proceedings/2021dhaka/322.pdf
Zainol, Noor, Ahmad, Rozila, Shariff, Nurhazani Mohd & Rodzi, Safarina Mohd. (2016). The Success Factors in Shariah Compliant Hotel Operation's Implementation: The Hoteliers' Viewpoint. ResearchGate, 20 (1), 1. https:www.researchgate.net/publication/334479221
Zuriani Hsb, Melisa, Jayusman, Sri Fitriani, Munawaroh, & Siregar, Horia. (2022). The Influence of Sharia Marketing Mix on Purchase Decisions in Revolution 4.0. Ijebas, 2 (5), 649. https://doi.org/10.54443/ijebas.v2i5.386